Our team
BANGLADESH'S MOST
AWARDED CREATIVES
Masud-Ur-Rashid
Managing Director
Masud-Ur-Rashid, the co-founder and managing director of POP5, is a visionary leader driven by an unrelenting passion for creativity and innovation. Masud's journey in advertising has been fueled by a deep-rooted love for storytelling and brand-building. He began his career in 2001 at Interspeed Advertising, where his dedication and talent quickly propelled him from media executive to media manager. During this time, he worked with iconic brands like Tang, Bombay Sweets, Lipton, Tazaa, and Banglalink, cementing his reputation as a media industry expert and building invaluable connections along the way. In 2008, Masud’s entrepreneurial spirit led him to create his own agency, Gol Advertising, where he passionately worked with clients such as Jamuna Future Park, Bashundhara Group, Banglalion, and Atlas Foods. Under his leadership, Gol Advertising became known for delivering fresh, impactful campaigns. But Masud’s ambition didn’t stop there—his passion for building businesses and shaping industries took him into venture capitalism. He founded Sopnodhora Real Estate, followed by Shopnodhora Asset Development in 2021, Shopnodhora Holdings in 2022, Balia Construction, and most recently, Shopno Tours. Masud's journey is a testament to his belief in the power of ideas to transform industries and improve lives. Whether in advertising or real estate, he is relentlessly driven by the pursuit of excellence and the desire to create lasting impact.
Masud Parvez
CEO
Masud Parvez has joinedPOP5 as its CEO, bringing over 20 years of expertise in marketing and client servicing. Renowned for his leadership and strategic vision, Masud has been instrumental in executing some of Bangladesh's most iconic campaigns. Notably, he spearheaded the branding efforts for the 2014 ICC T20 World Cup, creating a campaign that resonated with cricket fans worldwide. His impressive portfolio includes collaborations with leading brands such as Banglalink, HSBC, Perfetti Van Melle, and the Abul Khair Group, showcasing his versatility across industries. With extensive experience in foreign TVC productions and integrated brand campaigns, Masud’s work highlights innovation and cultural relevance. At POP5, he is poised to lead the agency into a new era of creative excellence and growth.
Md Akrum Hossain
Chief Creative Officer
Mohammad Akrum Hossain has been in the advertising industry for over 18 years. He has won over 120+ awards; including Cannes Lions, APAC Grand Effie's, Spikes Grand Prix, Global Grand Effie's, Ad Fest awards, and Mad Stars. He has also served as a jury member and a speaker at different award ceremonies such as Cannes Lions, Ad Fest, Effie's, Mad Stars, Cyclopes Festival and other international festivals. He has looked after both national and international prominent brands such as Telenor, Banglalink, GSK, Reckitt Benckiser, United Commercial Bank and others. Currently, he is the Executive Creative Director at Asiatic & The Network, in Dhaka, Bangladesh. His first brush with fame was when he joined Grey Dhaka, with HMBR's Impossipuzzle, which won a bronze at Spikes. Impossipuzzle was an impossible to solve puzzle that reflected the impossible to break HMBR bicycle locks. In 2016, he was a part of the team that helped Bangladesh win the first ever Cannes Gold Lion in the product design category with the Eco-Cooler - the world's first zero-electricity air cooler. In 2019 his Project AgroBanking went ahead to win 2 silver and 1 bronze Cannes Lions along with 9 Spikes including 1 Grand Prix and 2 Gold. It was the world's first initiative to turn fresh fruits and vegetables into bank accounts. In 2023, he won 16 MAD STARS, the highest number of MAD STARS won by any agency in Bangladesh. His recent projects include but are not limited to the Child Marriage Prevention Loan, The Unwritten Story, Tally Loan Druti, and the Plastic Exchange Store.
Md Tauhidul Azam
Group Creative Director
Md. Tauhid Miltoln, is a seasoned advertising professional with over a decade of experience in the industry. Beginning his career in 2009 as a copywriter, Tauhid’s creative journey has spanned roles at leading agencies like Grey Global Group in Dhaka, where he currently holds the position of Creative Director. Prior to joining Grey, Tauhid sharpened his skills as a feature writer and parody contributor at *Prothom Alo*, Bangladesh's leading newspaper. Specializing in satire and sarcasm, Tauhid’s early work in media significantly influenced his creative style in advertising. His expertise covers a broad range of industries, working on TV commercials and digital campaigns for prominent local and international brands such as Grameenphone, Banglalink, Coca-Cola, Nestlé, and UCB. Tauhid’s work has earned recognition at industry awards, including the prestigious Cannes Lions. Throughout his career, Tauhid has remained adaptable, transitioning from traditional media to digital advertising as the industry evolved. His skill set includes developing communication strategies, creative execution, and writing for various formats, including scripts and web content. His passion for storytelling, combined with his strategic insights, makes him a trusted voice in the advertising community. Tauhid holds a B.Sc. in Computer Science and Engineering from Eastern University in Dhaka. In his personal time, he enjoys reading, watching films, and traveling to explore new cultures, which further fuels his creativity.
Md Abdullah Rana
Group Creative Director
Md Abdullah Rana thrives on turning visionary ideas into reality, driven by a philosophy of respect and kindness that has defined his 14-year journey in the creative realm. His career spans prestigious local and international agencies such as Ogilvy & Mather, Communications Pvt. Ltd., ADA and Asiatic MCL(JWT). where he has collaborated with a diverse spectrum of brands, from global icons to vibrant local enterprises. As the Group Creative Director at POP5, he orchestrates groundbreaking campaigns across web, mobile, social media, video, print, and branding. His role is to partner closely with clients, delving into their needs to craft creative solutions that resonate deeply and deliver measurable impact. His impressive roster includes trailblazers like Robi, Airtel, Samsung, and British American Tobacco Bangladesh. Based in Dhaka, he is a driving force in reshaping the creative landscape. His portfolio boasts collaborations with esteemed names such as Bidyanondo, BRAC Bank, MGI, and British American Tobacco. He has played a key role in pioneering projects like the Plastic Exchange Store, Rickshaw Bin, Tally Loan Druti, and the No. 1 Happy Eid Ad. His dedication to creativity has earned him global accolades, including top honors from Mad Stars and Commwards, and a coveted shortlist at the Cannes Festival. His career is a testament to transforming imagination into impactful narratives and driving brand excellence in Bangladesh. As a visionary leader, he inspires and guides creative teams to craft campaigns that not only captivate but also create lasting impressions
What began as a simple creative outlet soon grew into an ongoing exploration of ideas. With no clear direction or purpose, it became a space to experiment freely, learn new skills, and connect with a community of makers who share the same curiosity and passion for creating.
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